Welcome to the Replay!
how to build a portfolio career
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about maggie blackburn
Maggie left a decade-long, 6-figure corporate marketing career in tech to bet on herself. The Portfolio Career Circle is for high-achieving women who don't want to rely on a single employer for their income and meaning. Together, we'll define your positioning, craft your offer, and put yourself out there in ways you haven't before. You'll walk away proving to yourself you CAN create a career that fits ALL of who you are.
Monetize your expertise and create something that's entirely yours
$749 in full or 2 payments of $429
No amount of research, Substack articles, or even free webinars help when...
you have a folder full of ideas, a half-finished website, and a positioning doc you keep rewriting because you don't want to get it wrong.
you hear "who am I to talk about this?" every time you go to post, so you don't
you're tired of watching less experienced people land clients while you keep "getting ready"
That's where The Portfolio Career Circle comes in.
get 6 weeks of small group coaching, community, & accountability,
or for 2 payments of $429
What people are saying...
“Before joining, I felt stuck when it came to starting new passion projects. After the program, I feel more confident exploring non-traditional income sources and diving into things I’d usually overthink."
I loved the cadence of the weekly group calls, plus the Slack reminders for homework & reinforcing what we learned this week. It was super helpful to have Maggie share her personal wins and goals as well.
Maggie and the cohort came into my life right when I needed it. I was laid off from my corporate job of 6 years, making no income, and knowing I wanted to work for myself and never return to corporate if I could help it. The group of like-minded women I was introduced to not only provided a community, but also accountability and connection with others who were in a similar place to myself and wanting to figure out how to get from point A to B. The weekly structure of the cohort provided structure, accountability, and support for me in a time where I felt lost and needed direction. I'm grateful to Maggie for being a beacon of hope and guidance in a time I direly needed exactly that.
IN 6 WEEKS...
You'll walk away with
Your portfolio ecosystem, defined: How to structure your portfolio career based on your income goals, interests, and lifestyle.
One offer, built and launched: Positioned, priced, and pitched to real potential clients, not sitting in a Google Doc.
The start to a clear yet dynamic personal brand: A clear thread that ties your income streams together, so you can pursue multiple things without a scattered brand.
$749 in full or 2 payments of $429
This is for you if...
You’re in a full-time job and want to build income on the side as a way to eventually transition into working for yourself
You don’t want to depend on an employer for your sole source of income—perhaps you’ve been laid off in the pastet List 2
You’re new to freelancing, fractional, or solopreneurship, and you’re craving stability and income diversification3
You have lots of skills, interests, and ideas but missing the focus, packaging, and follow-through List
You want support and accountability from other women carving their own pathsullet List 5
This is not for you if...
You’re fine leaning on one employer for your income
You're looking for passive content to consume
You think this is a ticket to quitting your corporate job ASAP
You're not ready to put an offer in front of real people yet
You don’t want to stretch outside of your comfort zone
You’re early in your career
Your 6 weeks
Week 1: Audit your expertise
Get everything out of your head and onto paper. You'll inventory your skills, experience, interests, and who you’d like to work with to get a clear picture before we start.
Week 2: Craft your offer
You'll define the who, the what, the transformation, and the price. We'll design it together to make it as compelling as possible to your target audience.
Week 3: Reach out
Your first clients are almost always hidden in your network and warm contacts, so we'll write your outreach messages together and practice asking great discovery questions. Then you'll send real pitches to real people
Week 4: Nail your story
Find the thread that ties your multiple passions together. We'll workshop your positioning live, so you're not staring at a blank alone.
Week 5: Build your visibility muscle
You'll pick one platform, create a simple repeatable rhythm, and share your first post that tells your target audience more about who you are and how you can help.
Week 6: Create your roadmap
Lock in what happens after we end. You'll build your 90-day plan: income targets, weekly rhythms, and the next experiments to run, so the momentum doesn't fizzle when the program ends. We close by celebrating what you shipped but more importantly what you’ve learned.
What's included
Group coaching calls: Direct support on the real challenges as they come up—offer design, positioning, pricing, and finding clients.
Focused co-working sessions: We refine offers, write the copy, and pitch potential clients — together, in real time.
Weekly assignments: One clear assignment each week. Small, achievable milestones that keep you moving.
Slack community: Share your assignments, get feedback fast, and build alongside women doing the same thing.
Personalized feedback: High-touch feedback from Maggie each week.
Founding member: Be part of the first group I do this program with! You'll be shaping this live with me.
I might just be a couple steps ahead of you…
I spent a decade in consulting and tech product marketing before walking away from the comfortable salary to build a career that's entirely my own.
Today my portfolio spans fractional product marketing, coaching, teaching, events, content, even real estate—6 income streams and counting, where I made over $100K in my first year solo.
I’m not a seasoned expert who’s so far away from the early years of building a business. I might just be one or two steps ahead of you, which is exactly why my clients like working with me.
STILL NOT SURE?
Frequently Asked Questions
let's get your q's answered
Question 1: When does this program start?
We kickoff the week of Sept 21! Live group coaching & workshops will be on Wednesdays at 12pm EST. If you can't attend the kickoff, no worries. We will record! Just try and make it to most of the live calls as it's a small group.
Question 2: How many people do you expect?
5-8 women for this first one!
Question 3: What if I don't know what to build yet?
Totally fine. The first couple weeks are built for exactly this.
Question 4: When do you plan to run this again?
Probably not until Spring 2027!